Why You Should Consider Using Promotional Pens for Your Business
Pens that advertise a company or a business are known as promotional pens. Promotional pens are not new, they have been around for decades. The benefit of pens as a marketing tool is that they can be used every other day. Your brand is before peoples faces everytime they see the pens and this is beneficial for you. The considerations below will help you make a decisions if using promotional pens is beneficial for your business.
promotional pens are cost effective compared to the other forms of advertising. The cost incurred with promotional pens id the cost of production, distributing them is free and you can share them with your targeted audience. using promotional tools gives you value for money.
It is not easy to throw away pens. Since they are functional, they are less likely to go to the disposal bin like business cards and brochures. Promotional pens keep promoting you for a while since it is hard for them to be thrown away.
There is also a known theory that an average pen can have seven different users. If it is true, then one single pen can promote your business to at least seven different people. Some of the people who will use your pen are not your targeted audience and this means that you get a wider reach.
promotional pens market your business for several months during its life cycle. Without additional cost of marketing campaign, pens will be promoting your brand for days and months to come without any extra investment.
Another reason why promotional pens are beneficial because they can be custom made. Pens differ in color shapes and sizes. Regardless of the pen you settle on, you can choose pen color and fit your bran on it. Certain colours and logos can be associated with your brand as well as your business. Unique pens are something that people will want to own and use for a while.
Pens can go a step further and promote a value that is dear to you. Since you have some space on the pen, you can uniquely use it to express values that people can resonate with. Your values are what audiences resonate with and this can help you connect with audiences.
A spirit of brand loyalty can be invoked with the use of promotional pens. Gifts are such a joy to receive. Loyalty to a brand can be promoted by gifts such as promotional pens and the result may be extra free marketing to friends and family by your most loyal customer. Promotional pens in the long end will help you build relationship with your clients and you will get so much more out of them.